MARKETING BOOTCAMP: The Elements of a Great Proposal

    August 05, 2020
    12:00 PM - 1:00 PM
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    Zoom Virtual Platform


    Calling all Professional Services Marketers!
    SMPS Northern New England is thrilled to announce that our marketing bootcamp (originally scheduled for March 2020) has been reimagined for our current virtual world. The goal remains the same: to provide educational programming centered around the Domains of Practice for Professional Services Marketing from four of our chapter’s own Certified Professional Services Marketers (CPSMs). Instead of a full day of programming, we will offer the bootcamp in four, one-hour lunchtime sessions via Zoom on July 15, July 22, July 29, and August 5. If you are a junior- to mid-level marketer, don't miss this opportunity to enhance your skills and take your career to the next level!

    Due to the new format, registrants can choose to sign up for the full program (all four courses), or individual courses. Both options are provided below. Those that register for the full program will be invited to join us in the 2020-2021 program year for a reception that will include opening remarks from Yellow Light Breen, President & CEO of Maine Development Foundation and a career panel with our chapter CPSMs, followed by a cocktail/networking hour.  *Please note: If you were previously registered for this program, you will automatically be enrolled in all four sessions. Sessions will be recorded and a link will be sent to registrants should you not be able to attend at the new date or time. 

    Session #4: The Elements of a Great Proposal
    AEC marketing and proposal gurus can spot a bad proposal a mile away. But what if you're just starting out in the industry or looking for ways to make your firm's proposal truly stand out? What are the secret ingredients of a truly great proposal? Good proposals have many common denominators, but there is one thing that sets them apart. Learn about it during this session!

    About our Speaker: Jennifer Booth, CPSM - Sales Manager, Haley & Aldrich
    Jennifer Booth is a sales manager at Haley & Aldrich, a geotechnical and environmental engineering firm with offices nationwide. In her role, she is responsible for leading the development of one-to-one client communications such as proposals, interview materials, and presentations for the Buildings & Infrastructure business unit. She also helps technical teams across the country with capture strategy planning. Jenn earned her CPSM in 2013 and was president of the Northern New England chapter from 2013-2014. In 2017, she earned her Foundation level certification from the Association for Proposal Management Professionals. A lover of music and the outdoors, Jenn lives in New Hampshire with her husband and five-year-old son. 


    $100.00 SMPS NNE Member: Full Marketing Bootcamp (4 Sessions)

    $25.00 SMPS NNE Member: Registration for The Elements of a Great Proposal Only

    $100.00 SMPS Member (Outside NNE Chapter): Full Marketing Bootcamp Registration (4 Sessions)

    $25.00 SMPS Member (Outside NNE Chapter): Registration for The Elements of a Great Proposal Only

    $150.00 Not-Yet-a-Member: Full Marketing Bootcamp (4 Sessions)

    $37.50 SMPS Member (Outside NNE Chapter): Registration for The Elements of a Great Proposal Only