MARKETING BOOTCAMP: Work Your Research Magic!

    July 15, 2020
    12:00 PM - 1:00 PM
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    Zoom Virtual Platform


    *Online registration for this meeting has closed. Please contact Rebecca Roy, SMPS NNE President with any questions at [email protected]*

    Calling all Professional Services Marketers!
    SMPS Northern New England is thrilled to announce that our marketing bootcamp (originally scheduled for March 2020) has been reimagined for our current virtual world. The goal remains the same: to provide educational programming centered around the Domains of Practice for Professional Services Marketing from four of our chapter’s own Certified Professional Services Marketers (CPSMs). Instead of a full day of programming, we will offer the bootcamp in four, one-hour lunchtime sessions via Zoom on July 15, July 22, July 29, and August 5. If you are a junior- to mid-level marketer, don't miss this opportunity to enhance your skills and take your career to the next level!

    Due to the new format, registrants can choose to sign up for the full program (all four courses), or individual courses. Both options are provided below. Those that register for the full program will be invited to join us in the 2020-2021 program year for a reception that will include opening remarks from Yellow Light Breen, President & CEO of Maine Development Foundation and a career panel with our chapter CPSMs, followed by a cocktail/networking hour.  *Please note: If you were previously registered for this program, you will automatically be enrolled in all four sessions. Sessions will be recorded and a link will be sent to registrants should you not be able to attend at the new date or time. 

    Session #1: Work Your Research Magic!
    Research permeates every aspect of our roles as marketing professionals. Company leadership depends on research that we provide to make important strategic decisions on growth and expansion, on client trends and challenges, key competitors, and on upcoming programs and projects, as examples. In this session on Marketing Research, we will go over the basics of what is marketing research, why we conduct research, the foundations of successful research, and methodologies to employ.  We will conclude the session with the group working together to create a research outline for an imagined company expansion.

    About our Speaker: Katy Hews, FSMPS, CPSM - Senior Principal, Marketivity Inc. 
    Katy Hews is a senior marketing professional with 40 years’ experience in A/E/C marketing. She is currently a Senior Principal with Marketivity Inc. and a strategic marketing consultant with the Hews Company, a fourth generation family-owned manufacturer and distributor of truck mounted construction equipment throughout Northern New England. 


    $100.00 SMPS NNE Member: Full Marketing Bootcamp (4 Sessions)

    $25.00 SMPS NNE Member: Registration for Work Your Research Magic! Only

    $100.00 SMPS Member (Outside NNE Chapter): Full Marketing Bootcamp Registration (4 Sessions)

    $25.00 SMPS Member (Outside NNE Chapter): Registration for Work Your Research Magic! Only

    $150.00 Not-Yet-a-Member: Full Marketing Bootcamp (4 Sessions)

    $37.50 Not-Yet-a-Member: Registration for Work Your Research Magic! Only