Marketing in the Midst of the COVID-19 Crisis

    April 30, 2020
    2:00 PM - 3:00 PM
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    Via Zoom


    We are in unprecedented times. The COVID-19 crisis is impacting all firms, their workforces, and, of course, their clients. Events are being cancelled. Schools are closed. Employees are working remotely. And entire industries are suffering. In this environment, many professionals are grappling with how to market themselves and their firms—and in some cases, whether to market at all. APMP Nor'easters and SMPS Northern New England and Boston Chapters are happy to provide a webinar during which marketing consultant Stefanie Marrone will provide guidance on how to market your firm during a crisis. Among the topics she will address include:

    • How to effectively market yourself and your firm during a global crisis without seeming tone-deaf or insensitive
    • The importance of empathy, generosity, and humility in marketing and communications in a crisis
    • Leveraging technology to stay top of mind in an era of social distancing
    • How to position yourself as a thought leader during a time when so much is unknown
    • How to build strong relationships despite the breakdown of in-person networking challenges
    • How to address the accentuated pain points of your clients and prospects
    • How to network effectively online and build your brand through LinkedIn

    This meeting will be held via Zoom and registration will involve a two-step process. Please register here and await an email with instructions on how to join the webinar. 

    *SMPS Boston and APMP Members - please choose the option to "Continue as Guest" on the registration page. Once you do so, choose your chapter/organization and enter your member number to receive your complimentary registration. 



    $0.00 SMPS NNE Member

    $0.00 APMP Member

    $0.00 SMPS Boston Member

    $25.00 Not-Yet-a-Member