The Marketer’s Toolbox, Fresh Perspectives: An Interactive Presentation

    May 03, 2018
    8:00 AM - 9:30 AM
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    619 Congress Street
    Portland, ME 04101
    Venue website

    Differentiation in our industry is key. Looking outside our industry and our typical day-to-day at what national leaders are doing is one way to shake things up. We’re fortunate to have such a leader right in our backyard.

    The VIA Agency, based in Portland, Maine was named “best small agency” by Ad Age in 2011 and is the state’s largest ad agency. VIA believes that everything begins with a fresh perspective, and that has allowed them to remain one of the largest independent agencies left in the business. The agency’s clients include L.L. Bean, Lowe’s, CertainTeed, T. Rowe Price, TD Ameritrade, Pacific Life, Samsung, Klondike, and Unilever.

    Join us for breakfast and conversation as we look outside the Professional Service Marketer’s standard toolbox through an interactive presentation with Julia Brady, Group Strategy Director for The VIA Agency. Our event is generously hosted at VIA’s Portland headquarters in the historic Baxter Building, which dates to 1888 and was the original site of the Portland Public Library.


    8:00-8:30am      Registration and Continental Breakfast

    8:30-9:00am      Interactive Presentation led by Julia Brady, Group Strategy Director, The VIA Agency

    9:00-9:30am      Discussion & Networking

    Julia Brady

    About Our Presenter:

    An MBA graduate of Harvard Business School, Julia is the Group Strategy Director for The VIA Agency focusing on client marketing and brand strategy. She is an advertising and marketing strategy practitioner with more than 15 years of experience building brands and collaborating with clients. Julia is also an Olympic bronze medalist in sailing. She has called VIA home since 2001, other than a 3-year hiatus to live in Europe, and she is always curious about new developments in the marketing industry.

    Parking Information

    • Metered and hourly street parking is available within the vicinity of VIA’s office.
    • Gateway Garage is located around the corner at 181 High Street, Portland, with entrances on and High Street and Forest Ave. See location for fee information.
    • Unified Parking Partners also has a pay-to-park lot within a block of VIA’s office, located at 139 Park Street, Portland. See location for fee information.




    $25.00 SMPS NNE Member

    $25.00 SMPS Member (outside NNE Chapter)

    $35.00 Not Yet a Member

    $250.00 Program Sponsorship & 1 Registration